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Thank you for your interest in Doug Dvorak’s
B.Y.O.B. Build Your Own Brand
How to Harness the Secret Powers of Personal Branding! ®

Program Description:

Keynote Address or Workshop

What is Personal Branding? Your personal brand is the values that your friends, family, co-workers, and the marketplace associates with your name. What values do you stand for? How do you make that clear to the world around you? How do you achieve your goals by being clearer and more visible? By developing your Personal Branding.

Personal Branding describes the process by which individuals differentiate themselves through identifying and articulating their unique value proposition (UVP) to achieve a specific goal. Many other people bring the same products, services, and skills to the marketplace that you do. So why is it that some people just seem to stand out? Chances are, consciously or unconsciously, they have created their own unique personal brand. Personal Branding is not about applying a thin layer of veneer. It's about getting in touch with your authentic self – what's true and real and genuine about you. It's about harnessing the values you live by and the passions that drive you and presenting the real you to others.

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of personal branding. We are the CEO’s of our own companies: Me Inc. To be in business today, our most important job is to be the head marketer for the brand called YOU!”

Tom Peters
Management Guru

Who Needs a Personal Branding Workshop?

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Individuals or organizations that are interested in developing or revitalizing their brands
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Individuals or organizations just starting out that need to create a strong personal brand
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Individuals or organizations experiencing confusion among employees about their brand
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Individuals or organizations that want to motivate themselves and build momentum and excitement around their own unique personal brand

What you will learn:

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Recognize the importance of a personal branding
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Understand what a brand is and is not
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Learn the key steps in building a personal brand
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Begin your personal branding journey
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How to leverage and harness the powers of the internet and search engines such as Google and Bing to build and enhance your personal brand

Understanding the nature of Personal Branding:

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Techniques for managing your personal brand
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Recognize techniques that will enhance your personal brand
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Avoid personal factors that inhibit you from being authentic

Understanding the Personal Branding Process:

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How to discover your brand
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How to create your brand
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How to maintain your brand
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How to differentiate yourself from the competition
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How to increase your visibility and presence in the marketplace
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How to achieve your goals and objectives

Workshop Deliverables:

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How to develop a clear brand direction and focus
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How to develop a clear brand message
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How to develop and maintain a motivated and reinvigorated team
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How to develop a clear foundation for strategic brand decisions
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How to develop a key brand visuals
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A foundation for applying the brand across all customer touch points

Duration:

One-hour keynote OR half-day abridged version is delivered in a 3–4-hour format OR complete
version may be delivered in a 6–8-hour format.

The program can be customized for any event including:

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Breakout Sessions
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Breakfast / Lunch / Dinner Events
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Management Conferences
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Corporate Retreats
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Special Events

AV Equipment Required:

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Overhead / LCD projector and screen
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Wireless lavaliere microphone

I Also Give Hands-On Workshops & Talks

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Frequently Asked Questions

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What is Business Coaching?

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Brad

CEO, Divi Corner

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Jessica

CEO, Extra Space

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Tyler

CEO, Monarch Inc.