Managing for Sales Success

Program Description:

Doug’s customized program focuses on selling techniques that are used throughout the sales process, from creative prospecting, to developing customized value propositions, to first impressions, to demonstration, to closing. In prospecting, it is imperative to understand the diverse types of clients you will encounter and what selling techniques will work best for them. Some clients are going to want all of the facts and supporting data and may take a long time to make a decision to move forward. Other clients will want to know how the product or service will benefit the organization and may even make a decision without hearing the entire presentation. When dealing with demanding situations, sales professionals need to be able to adapt their selling techniques and style to match the client’s needs. After all, the golden rule has changed to, "Treat others how THEY want to be treated."

In order to adapt to a client’s needs, a salesperson must first understand his or her own selling style. Which selling techniques come naturally, and which one is a challenge? How does he or she naturally tend to handle objections, make decisions, pay attention to details, and how fast does he or she move through a presentation? If a client does not handle these items in the same manner, a communication breakdown is likely to occur. To avoid the breakdown, you will want to choose a different selling technique.

In addition to selling styles, effectively managing an organization’s sales talent can be a key competitive advantage in today’s workforce. It will lead to higher productivity, job satisfaction, increased morale, and decreased turnover. All of these factors can contribute to a healthy increase in the organization’s return on investment and are addressed in this customized sales training program.

Sales professionals tend to be goal oriented and results driven. Through sales coaching and the use of Doug’s sales assessments, individuals learn how to satisfy their natural motivators and to behaviorally adapt their sales style to target the communication needs of their clients. As a result, sales will increase, and job satisfaction rises.

The Managing For Success® Sales report (MFS) is designed to help salespeople attain a greater knowledge of themselves as well as others. The ability to interact effectively with people may be the difference between success and failure in our work and personal life. Effective interaction starts with an accurate perception of oneself. The MFS Sales™ report quantifies information on how we see ourselves and presents this self-perception in a detailed computer report.

The assessment also looks at six areas of the sales process and helps select the salesperson that best fits the present needs of the company:

AV Equipment Required:

The program can be customized for any event including: